Brand book Paris Aéroport

In terminals, should I follow the signage charter

or use the Paris Aéroport branding?

There are two possibilities:  when guiding travellers in the terminals, use the signage charter  when welcoming, serving or giving information to travellers, use the Paris Aéroport branding.

Under no circumstances should the two charters be used

together on a single communication tool.

THE LITTLE BRAND BOOK

What are the colours of

Paris-Aéroport-branded materials?

The Paris Aéroport colour palette comes from the logo and is made up of three colours: blue, orangey red, and white. These “main” colours are meant to reflect the colours of France. The orange from the previous charter has been updated with hints of red for a fresh, modern touch,

while the white is a colour in its own right, adding a “high quality” feel.