Brand book Paris Aéroport

Why put so many blank, “breathing” spaces

on our communication materials?

Our Paris Aéroport documents do indeed feature a lot of white, but this in no way represents emptiness. It offers the safe space our materials need to project the brand while providing clarity, simplicity and elegance. Don’t hesitate to use it but be sure to maintain a good balance.

THE LITTLE BRAND BOOK

How should the Paris Aéroport logo be used?

Branding doesn’t necessarily mean displaying the Paris Aéroport logo everywhere. It is to be used in specific cases, which have been clearly set out in our charters.

The logo is to be used in the following cases:  in advertising communications, on our websites, our mobile application, our loyalty programme, our brochures and posters  in our terminals: on greeting totems, in event and exhibition areas, in the magazine and on its support; it is used in association with our service offers and promotional content on digital screens; it “endorses” our local communications and renovation signs.