Brand book Paris Aéroport

Which of these brands should you use:

Paris Aéroport or Groupe ADP?

Paris Aéroport is our traveller brand. It is used exclusively with customers to promote the hub as well as our services and commercial offering. There is therefore no reason why it should appear in any individual correspondence material or corporate communication tools.

Groupe ADP is our group brand. It is used to communicate on behalf of the group to our stakeholders: shareholders, employees, airlines, corporations, etc. This brand features on business cards and correspondence, including e-mails.

THE LITTLE BRAND BOOK

For more information, please refer to the guide for using the company name and brands, which is available on the intranet and in the Brand Center.

In which cases can the Paris Aéroport logo be used on its own?

And when should it be used with the slogan?

The logo can be used on its own on all brand communication materials.

For B2C advertising highlighting services for travellers, use the version incorporating the slogan.