Brand book Paris Aéroport

Your resources

Reference material

Vision Book

Services branding guide

This book presents the strategy and new structure of the brand, including the strong convictions that guided its creation.

This guide explains the graphic fundamentals of the Paris Aéroport brand, which are to be applied when designing service areas.

Booklet of commitments to travellers

Car park guide

This booklet presents all of the tangible ways in which we uphold our five commitments.

This guide sets forth the graphic principles for brand communication specific to car parks.

Usage guide for the company name and brands This guide states the rules for using the Paris Aéroport and Groupe ADP brands, according to the context for communication and the material, as well as legal notices that must appear depending on the material used.

Charters of our logotypes (Paris Aéroport and Groupe ADP)

These charters define the rules for using our different logotypes, thus preserving their integrity.

Style guide

Vehicle charter

This guide sets out the fundamentals of our graphic style when communicating with more than the logo.

This charter details the graphic principles for use on our fleet of vehicles.

Publication charter

Video charter

THE LITTLE BRAND BOOK

This charter details the graphic principles for putting together publications.

This charter sets out the endorsement of videos by our brand.

Cultural charter

Charter for worksite fences

This charter defines the principles for Paris Aéroport’s endorsement of cultural projects rolled out in our terminals.

This charter describes the graphic principles for worksite fences in our terminals and their access points.

2D and 3D guides

Small poster charter

These guides explain the conditions under which the Paris Aéroport brand may feature in our terminals, along the entire passenger journey.

This charter defines the graphic principles for small posters about life at the airport and in our offices.

Find all of these documents at brandcenter.groupeadp.fr and on the intranet .