Brand book Paris Aéroport

Your resources

Checklist

You’ve tweaked the last details of your project but before giving it the stamp of approval, go through this checklist to ensure you have respected the brand’s fundamentals.

THE LITTLE BRAND BOOK

I’ve checked that I’ve used the correct logo: Paris Aéroport vs Groupe ADP.

I have consulted the charter(s) that correspond to my project.

I have used, as a minimum, the logo, one set of rays and the three main colours.

I have integrated at least one Parisian element into my material: • this should not be a stereotype of Paris but must instead be something unexpected to surprise travellers • it must reinterpret at least one of the four traits associated with Paris: elegance, boldness, the mixing of genres and embodiment.

I have adopted a sufficiently sleek and simple style in my material(s).

My project illustrates at least one of the five traveller commitments.