Brand book Paris Aéroport

Contents

PARIS AÉROPORT - ESSENCE

The brand platform P.4 The brand promise P.6 Our five traveller commitments P.8 Three key indicators P.10

THE BRAND OF A MULTIFACETED PARIS

Which Paris? P.13 Embodiment P.14 Elegance P.15 The mixing of genres P.16 Boldness P.17

PARIS AÉROPORT - COMMUNICATION

Logotype P.22 Rays P.24 Colour P.26 Typeface P.28 Sleek drawings P.30 Shapes P.32 Language P.34

SOURCES OF INSPIRATION

THE LITTLE BRAND BOOK

Publication P.37 Application P.38

Endorsement of services P.39 Communication in terminals P.40 Cultural manifestation P.41 Brand communication P.42 Communication of substance P.43

PARIS AÉROPORT ANSWERED IN 10 QUESTIONS P.44

YOUR RESOURCES

Overview P.50 Checklist P.51 Reference material P.52