Brand book Paris Aéroport

Paris Aéroport, our traveller brand

The Group expresses itself through two complementary voices: the voice of the group brand - Groupe ADP - and that of its brand dedicated to travellers - Paris Aéroport. The latter is proof of our desire to offer a new experience in our airports, one that is worthy of the most beautiful city in the world. The Paris Aéroport brand has a key role to play in promoting the attractiveness of our airports in an increasingly competitive international context. To fulfil this role, it embodies the promises made to travellers through its language, various airport areas and excellent services. The driving force of this brand, which we are bringing to life together, lies in what originally inspired it: Paris. It has thus adopted a meaningful and precise means of communication, which promotes our identity across the whole world. It is up to us to wave our brand’s flag high and strong in order to become the favourite airport among travellers. This brand book explains the fundamentals of the Paris Aéroport brand in terms of strategy and graphic design. It also includes practical case studies, thus offering an instructive dimension to facilitate the understanding and use of this style of communication. Every user of this book can find the keys to allow them to be creative, all while respecting Paris Aéroport’s identity.