Brand book Paris Aéroport

Paris Aéroport - Communication

Logotype

THE NAME

We have created a new name for our traveller brand. Shorter and in the singular form, this name better represents a real brand. By inverting the terms, it is easier for our international clientele to read but still proudly shows our French roots. What’s more, Paris is given its rightful place: in front!

THE SYMBOL

The Eiffel Tower is everlasting and emblematic of France. Placed above the name, it symbolises everything we are: landing runways for airlines and Parisian elegance that radiates out across the world. This bright and powerful expression has an irrefutable impact on both our target audience and our competitors.

THE LITTLE BRAND BOOK

THE SLOGAN

It’s more than just a slogan, it is a declaration of love for travellers. And, above all, it is a promise that sums up our ambition to serve and welcome travellers by providing personalised attention, setting demanding standards for our teams, and offering irreproachable quality, to ultimately provide an experience that’s worthy of the most beautiful city in the world.