Brand book Paris Aéroport

Rays 

Rays shining outward are the guiding principle of our brand’s communication. These joyful, dynamic and outward-looking rays remain by travellers’ sides throughout their journey. They can be interpreted in flat tint, in relief or in depth, giving way to a vast potential for creativity.

THE LITTLE BRAND BOOK

Sleek designs 

Our uncompromising desire for elegance is visible in a style that favours sleekness and injects vitality into our communications. The use of white in particular offers breathing space and a backdrop that go hand in hand with the application of our fundamentals.

Vibrance 

Personified, vibrant, and never rigid, our style knows how to play with its fundamentals to introduce changes in perspective and cause ruptures that set the tone of its communications. Flexibility is key.