Groupe ADP Logotype guidelines - en anglais

1. GROUPE ADP LOGO

Logo versions

Symbol

To respond to the variety of applications for which it is used, the Groupe ADP brand is expressed through two logo versions: - a reference logo that is used in most situations - a secondary version , which is used in universes with size constraints (please see page 12) . Reference logo The main version of the logo must be given precedence wherever possible on all the brand’s institutional communication supports (e.g. stationery or activity reports).

A capital construction The brand is made of:

- a symbol that embodies the radiance of Paris, with the Eiffel Tower, a strong iconic sign of Parisian identity that has been revisited for the brand - a typeface in upper-case letters with a specific design for a capital brand, with two different thicknesses and a specific design for the “A” that evokes the architectural structure of the Eiffel Tower.

Name

11

10