Brand book Paris Aéroport

How and when should pictographs

be used?

The style of our pictographs is elegant and exacting, much like our brands’ communications, and thus helps in identifying them. When informing or guiding travellers, use signage pictographs. Favour the use of French Touch pictographs when the brand is giving information about services, our publications and digital tools.

THE LITTLE BRAND BOOK

When using pictographs, also use the main dark blue colour and our orangey red from our colour palette. Useful tip: pictographs can also be reversed out in white.

Who can I turn to if I’m unsure of something

or have a question?

Don’t hesitate to ask the opinion of experts on the matter. To do this, contact the Brand Management teams in the Communications Division. They are there to help you.