Brand book Paris Aéroport

Communication of substance

The campaign promotes our Paris Worldwide application. This application gives travellers one-click access to a mobile-responsive city guide, available in 10 languages, to help them to discover Paris and its monuments. THREE KEY POINTS TO REMEMBER  A layout that is suitable for the logotype, the brand’s style and service identifier.  Respect for the tone of our campaigns highlighting our services and their users.  Use of our soft, secondary colours that go well with and elegantly enrich the primary colours.