Brand book Paris Aéroport

Communication in terminals

The Welcome Wall is the first instance of interaction between travellers and the brand within terminals. This is the case for both arrivals and departures.

THREE KEY POINTS TO REMEMBER  An immediate expression of welcome for our travellers, one of the four roles assigned to the brand in terminals.  A graphic interpretation that can be adapted to the layout of the terminal to ensure optimal impact.  Brand communication in terminals, available in three languages (French, English, and Chinese), to reach as many people as possible.