Brand book Paris Aéroport

Paris Aéroport - Communication

Language

Paris Aéroport has its own language that it uses for all its travellers, to guide them throughout their journey, from start to finish. This language is always meaningful and emphasises the brand’s desire to be present, to listen and to assist.

PRAGMATIC AND STRAIGHTFORWARD LANGUAGE

Smooth travel is a priority for passengers. As such, our communications are as simple as possible to ensure travellers have easy access to information. From welcome messages and descriptions of services to advertising, our language must always be straightforward and pragmatic.

THE LITTLE BRAND BOOK

FRIENDLY LANGUAGE

Paris Aéroport also relies on friendly language to create a feeling of complicity with travellers. Like a little wink to travellers, the brand uses anecdotes, proverbs and wit inspired by Paris to show that, like the city, it has a cheeky side.