Brand book Paris Aéroport

Paris Aéroport - Communication

Shapes

The range of Paris Aéroport shapes is intended to embellish our terminals and our places for communication. They enrich our graphic style by adding movement.

THE LITTLE BRAND BOOK

THE CREST

Our crest is made up of two elements: the symbol from the logo and the diamond shape. This compact crest adds subtle elegance to our presence and can be used to punctuate communications throughout terminals.

THE DIAMOND AND DIAGONAL LINES

The diamond is the structuring component of our crest and its main purpose is to provide information, point out a partnership or inform travellers of services available to them. It can also be used as a bullet point. The lines are a nod to the brand’s r ays and create a certain harmony. Used as bullet points, bookmarks or paragraph breaks, they make text, page numbers, excerpts and lists more dynamic. They are also used in Paris Aéroport’s cultural communication to highlight partnerships or add to the design of an exhibition.