Brand book Paris Aéroport

Paris Aéroport - Communication

Sleek drawings

The sleek drawings designed for the Paris Aéroport brand complete and enrich its communications, creating a coherent graphic style that is unique to Paris Aéroport.

FRENCH TOUCH

THE LITTLE BRAND BOOK

THE FRENCH TOUCH

The French Touch is an additional typeface. This original creation was specially designed with Paris Aéroport in mind. It reinterprets a typeface from the 1930s, giving it a modern touch and paying tribute to our Parisian identity.

PICTOGRAPHS

Paris Aéroport’s pictographic style helps with brand recognition. Our pictographs offer a clear presence that is useful and reassuring for travellers. It highlights our range of services without replacing the usual directional signage in airports. They are easy to identify thanks to their unique graphic style which plays on two thicknesses, open lines and rounded edges. These pictographs are part of a family that is destined to grow.