Brand book Paris Aéroport

Paris Aéroport - Communication

Typeface

The Paris Aéroport brand also expresses itself through words, both in airport terminals and on the communication materials it offers. Integrated into our graphics, these words guide travellers through their tone and a special typeface.

GOTHAM

Gotham is our brand’s main typeface. It is used in all types of text, in the main body, titles and excerpts (excluding office and digital texts). Powerful and exacting, this typeface can be used in various versions and bold type, giving our brand the flexibility it needs, while offering a basic consistency. This sans serif typeface (meaning without small strokes) is understated and provides a timeless modernity that reflects Paris Aéroport’s essence.

THE LITTLE BRAND BOOK

abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890

CENTURY GOTHIC

To avoid any technical compatibility problems, Century Gothic has been chosen as a substitute typeface for office and digital uses.