Brand book Paris Aéroport

Paris Aéroport - Communication

Colour

Vibrant and dynamic, the Paris Aéroport brand comes in a variety of colours from our own range, and assists travellers in a consistent and reassuring setting that is immediately recognisable.

THE LITTLE BRAND BOOK

THE MAIN COLOURS

Paris Aéroport has taken a unique and modern take on France’s iconic colours. The blue, orangey red and white immediately set the tone through our logo and on all of our communication media. White is systematically used to offer a breath of fresh air and the touch of elegance that characterises the brand.

THE SECONDARY COLOURS

The secondary colours add energy and warmth to the main palette, and further enrich the brand’s communications. They are grey, green and blue, moving towards softer, warmer tones.