Brand book Paris Aéroport

Paris Aéroport - Communication

Rays

The rays are a key element in the Paris Aéroport brand’s communication. With a central place in our logo, they set the tone for our singular, significant phraseology.

THE LITTLE BRAND BOOK

FAR-REACHING RAYS

The power of these rays lies in their ability to evoke a reaction. Symbolic of the Eiffel Tower, runways, or even jet streams in the sky, they are the most evocative elements in our range of discourse. They can appear in relief or in depth, and in a range of materials.

GUIDING RAYS

Both a point of reference and a beacon, the rays guide travellers throughout their journey. They symbolise both the notion of taking flight and elegance, thus representing our business and Paris’s g lobal radiance. The open design really draws attention to our brand and puts it in full focus.

VERSATILE RAYS

Flexible and inspiring, Paris Aéroport’s rays can be used in a multitude of ways and adapted to all of our communication media.