Brand book Paris Aéroport

PARIS AÉROPORT - COMMUNICATION

ALWAYS RECOGNISABLE BUT NEVER THE SAME, PARIS AÉROPORT IS A BRAND THAT LENDS TO FLEXIBILITY THANKS TO ITS MANY VARIED FUNDAMENTALS: LOGOTYPE, RAYS, COLOURS, TYPEFACE, SLEEK DRAWINGS, SHAPES AND LANGUAGE. THESE FUNDAMENTALS STRUCTURE THE BRAND’S COMMUNICATI ON. THEY STOP IT FALLING PREY TO MASS REPRODUCTION AND INSTEAD OFFER ENDLESS CREATIVE POSSIBILITIES IN KEEPING WITH THE BRAND’S IDENTITY.