Brand book Paris Aéroport

The brand of a multifaceted Paris

If boldness was a singer it would be Christine and the Queens who break with the usual codes of singing and dancing, and are constantly reinventing their performances.

Boldness

From wittiness to the audacity to challenge the status quo, Paris is bold. Paris Aéroport takes inspiration from this boldness to have an effect on travellers, surprise them and make them smile. In its communications, even when least expected, the brand shakes things up, rewrites the rules, and makes allusions to current affairs, all while showing finesse. This gives travellers the feeling of being assisted by staff with character.

If boldness was a designer it would be Jean- Charles de

Castelbajac. Inspired by art and the world of childhood, he never fails to surprise. His fun creations, striking visuals and bright colours always leave a lasting impression.

The mural is the result of his collaboration with the street art duo Lek & Sowat.