Brand book Paris Aéroport

The brand of a multifaceted Paris

Which Paris?

The Paris Aéroport brand is the ambassador of a Paris with a thousand faces.

Far from the rigid Paris often seen in postcards, Paris Aéroport’s daily communication draws on a surprising Paris, one whose fascination will last forever, one that is constantly offering something new, and one that breaks down stereotypes and shines out to travellers across the entire world.

THE LITTLE BRAND BOOK

Paris Aéroport reproduces Paris’s many facets through four fundamentals that inspire it and encourage us to reinterpret Parisian imagery:

embodiment, elegance, the mixing of genres and boldness.

They form the framework for all our projects and communication intended for travellers. They must also help us to resist the temptation of a literal interpretation, and instead advocate a singular, modern vision of Paris to constantly rouse more amazement.